The marketing goal of an Internet Marketer should be to bring awareness to your business or blog. And one way to make your presence known on the social networks and gain entrance to the worldwide market is through Twitter. By easily drawing followers and building networks and friendships, you can rapidly develop a list of invaluable leads.
For the most part, people make use of Twitter to keep in touch with relatives and friends, but for IMs, it is a means to drive traffic to their websites or blogs. As a result, your business has the potential to increase its subscribers, leads, and conversions.
Here you will find 5 ways to promote your business on Twitter.
#1 – Broadcast
Once you’ve created an account on Twitter, now it’s time to make the big announcement and let people know that you’re signed up on Twitter. There are a number of ways in which to let people know you’re on Twitter. For example, you can include your Twitter URL in your email messages, blog posts, and on your websites, and so on.
#2 – Tweet Daily (If Possible)
Believe it or not, consistently posting renewed tweets can be beneficial by driving additional traffic to your site. Responsive Twitter users prefer individuals who tweet on a regular basis. If you’re looking to gain active followers through your tweets you will want to set up a schedule for regular and consistent tweeting. If you’re unable to tweet regularly you can always use the services of Hootsuite or Buffer.
Make sure that you are responding to your follower’s tweets addressed directly to you. This is not to say that you should spend all day online, but make use of the time when you are online.
#3 – Boost User-Generated Content
The use of hashtags can help you produce more content for your audience. How? By creating a hashtag that is designed for your clientele to utilize as they tweet about your goods or services.
For example, motivate your buyers to photograph themselves using your products or get them to participate in trivia questions, or leave a review. Just be sure to thank them for their participation and retweets.
#4 – Cross Promote
Nowadays, you can use hashtags to promote across just about all of your social networks. This knowledge can be used to your advantage because you can use a single hashtag to represent a specific product and/or service and promote across all of your social accounts, email accounts, fliers, email signature, etc., to bring more awareness to your brand. As a result, your customers will be able to connect with your trademark no matter which social network they use
#5 – Instant Chats
Instead of waiting for someone to chat with, hashtags allow you to initiate conversations with your audience and vice versa if they should have questions, comments, or concerns.
Or, you could host a Twitter discussion where you exchange questions and answers for a set period of time each week or month. Either way, it allows you as the business owner to engage with your customers’ one-to-one.
Although using Twitter can bring massive traffic to your site, it does take time and effort along with patience to realize the expected outcomes of your efforts.
What are some of the things you are doing to promote your business on Twitter? Share your thoughts in the comments section.